I’ve mentioned the Dove Self Esteem Campaign before, I think in Self Esteem Exercises.  Its easy to be cynical about their motives – at the end of the day they are still marketing soap!

But as various surveys always seem to conclude that the majority of teenage girls want to change the way they look, then their campaign has merit. Dove say they are:-

"very commited to freeing the next generation from self-limiting beauty stereotypes"

That might be rather optimistic, as those stereotypes are deep seated and constantly being reinforced. Its been around for a while, but I only saw this video the other day. Personally I think its quite powerful, and says a lot in 75 seconds. What do you think? Have Dove helped women improve their self esteem?