If you meet someone for the first time, one of the first questions you exchange is “What do you do?”. Our reply tends to focus on what we do for work, our occupation. We label, or “brand” ourselves as “a student”, “a nurse” or (dare I say it) “a plumber”.

There was a very interesting  post recently on one of my favorite blogs  The Positivity Blog. In describing 10 steps to be the brand you want in life, Mike King says:-

“Work is really just a portion of our lives since working for 40 hours a week and 50 weeks a year for up to 40 years (about 80,000 hours) is actually only about 11.4% of our entire lives (700,000 hours) if you expect to live to an age of 80 years old.

Even if you took 1/3 of your life away to account for sleeping, you still only work about 17% of your waking hours in a lifetime. Think about that for a minute. Is work really that important in the whole scheme of things if it is such a small portion of our lives from birth to death?  I’d say not.”

After going through the 10 steps he feels we need to take to review and build the “brand” you want to be, Mike closes the post with another interesting statement:- [Read more…]